What if you had instant access to a variety of job chances, in-depth knowledge of the latest trends in your field, and the ability to get in touch with important decision-makers? LinkedIn Premium says it can give you these things. But with a range of subscription options and features, one common question arises: Is LinkedIn Premium worth it?
With more than 1 billion users, LinkedIn has changed the way professionals connect with each other, and its Premium service is meant to make your LinkedIn experience even better.
However, with many membership options and a sizable monthly premium, it’s crucial to know whether LinkedIn Premium’s advantages exceed its cost.
What is LinkedIn Premium?
Paying for the paid plan gives you access to extra features unavailable with your normal account. It provides several strategies catered to diverse professional demands: job searchers, salespeople, recruiters, companies, and so on.
LinkedIn Premium’s main purpose is to give users smart tools and capabilities to more successfully reach their professional objectives.
Benefits of LinkedIn Premium
It is important to look at the benefits of the Premium plan to decide if it is worth the money. Key benefits of a LinkedIn Premium subscription include these:
1. InMail Messages
LinkedIn Premium’s option to send InMail messages is among its best features. Unlike normal communications, InMail lets you personally communicate with any LinkedIn member, independent of your own connections.
Job searchers, salespeople, and recruiters seeking to personally interact with possible companies, clients, or applicants may find this tool helpful.
2. Who Viewed Your Profile
Premium subscribers can see a complete list of who has viewed their profile in the past 90 days. This feature provides valuable insights into who is interested in your profile, allowing you to identify potential networking opportunities and assess the effectiveness of your LinkedIn presence.
3. Advanced Search Filters
Paid plan members can use more advanced search filters to find people, jobs, and businesses more precisely. It’s easier to find relevant connections and opportunities with these filters, which let you choose by years of experience, company size, seniority level, and more.
4. Learning Resources
Premium members can access LinkedIn Learning, a huge collection of online courses that cover different professional topics and skills.
This feature is a valuable resource for continuous learning and professional development, helping you stay competitive in your field.
5. Job Insights
Job seekers benefit from additional insights into job postings, including how they compare to other applicants and detailed salary information.
This knowledge might let you better understand the employment market and customize your applications.
6. Career Insights
Based on their abilities and experience, Premium Career members get individualized insights on possible career opportunities. As you move forward in your job, these insights can help you find growth possibilities.
7. Salary Insights
You can get specific salary information in the paid plan based on work titles, locations, and businesses. This knowledge can be very helpful when discussing a salary or thinking about a job offer.
Cost of LinkedIn Premium
The LinkedIn premium price varies depending on the subscription plan you choose. As of the latest update, this platform offers four primary plans, each designed for different professional needs:
- Premium Career: Aimed at job seekers, this plan costs $29.99 per month. It includes features such as InMail messages, who viewed your profile, and access to LinkedIn Learning.
- Premium Business: Designed for business professionals, this plan costs $59.99 per month. It offers all the features of Premium Career, plus additional business insights and advanced search filters.
- Sales Navigator Core: Targeted at sales professionals, this plan costs $79.99 per month. It includes advanced lead and company search, lead recommendations, and CRM integration.
- Recruiter Lite: For recruiters, this plan costs $139.99 per month. It provides advanced search filters, access to premium insights, and tools for managing candidate pipelines.
Deals and different prices in different areas may cause these prices to change. Examining the particular characteristics of every plan and how they fit your professional objectives will help you assess the cost of LinkedIn Premium.
Is LinkedIn Premium Worth It?
Depending on your professional goals and how you plan to use the platform, you can decide if LinkedIn Premium is worth the money. Here are some situations when LinkedIn paid plan may be especially helpful:
1. Job Seekers
It can be very helpful for people who are looking for a job. Sending InMail messages lets you approach recruiters and hiring managers, therefore boosting your chances of getting interviews.
The extra job insights and pay data will enable you to customize your applications and bargain for better offers. You can also improve your skills and become a more competitive candidate by taking classes on LinkedIn Learning.
2. Sales Professionals
Sales professionals can benefit from its paid plan by utilizing advanced search filters to find leads and decision-makers more effectively.
To make it easier to handle and follow up with leads, the Sales Navigator Core plan includes tools made just for sales, like lead suggestions and CRM connection. You can reach out directly to people by sending them InMail messages, which could shorten the sales cycle.
3. Recruiters
The Recruiter Lite plan of LinkedIn gives recruiters powerful tools for finding and handling people. More accurate searches for candidates are made possible by advanced search filters and premium insights.
Tools for handling candidate pools make the hiring process easier. Sending InMail messages also helps you to directly contact possible prospects, therefore improving the effectiveness of your hiring campaigns.
4. Business Professionals
Paid plan offers business professionals access to enhanced search filters and business insights, therefore benefiting them.
Features of the Premium Business Plan will enable you to increase your professional network, spot potential clients or partners, and understand industry trends.
Access to LinkedIn Learning courses keeps you competitive in your area and encourages ongoing professional growth.
Evaluating the ROI of LinkedIn Premium
It is important to look at the return on investment (ROI) to see if the paid plan is worth the money. Take a look at these things:
1. Professional Goals
Check to see if the paid plan helps you reach your work goals. The benefits of LinkedIn Premium can make the price worth it if you’re actively looking for a job, want to grow your sales pipeline, or are in charge of hiring people.
2. Utilization of Features
How often do you plan to use the tools that LinkedIn Premium has to offer? The payment may be well worth it if you want to fully use InMail messages, advanced search filters, job insights, and LinkedIn Learning courses.
On the other hand, a free account might be sufficient if your main need is for fundamental networking capabilities.
3. Industry and Job Market
Analyze your industry’s and employment market’s degree of competition. The extra tools and insights LinkedIn Premium offers will help you stand out from other professionals in very competitive areas. On the other hand, in less competitive marketplaces the advantages might be less evident.
4. Budget Considerations
Last but not least, think about your budget and see if the price of LinkedIn Premium fits it. Although the subscription plans include useful benefits, you should make sure the investment does not exhaust your financial means.
Concluding Words
LinkedIn Premium gives you access to a variety of advanced tools and information that can help you network and grow professionally.
For job seekers, sales professionals, recruiters, and business professionals, LinkedIn Premium’s features can offer major value.
However, the cost of LinkedIn Premium, ranging from $29.99 to $139.99 per month, requires careful consideration.
FAQs
1. What is InMail on LinkedIn Premium?
InMail allows you to message any LinkedIn user, even if you are not connected.
2. Do businesses really use LinkedIn Premium?
Indeed, the sophisticated networking and job-seeking tools of LinkedIn Premium appeal to many businesses and professionals.
3. Why is premium membership on LinkedIn so costly?
Because of the advanced tools, insights, and learning materials LinkedIn Premium provides, its pricing is greater.
